5 Unexpected Tactics To Drive Loyalty Sign-Ups

Simple ways to boost loyalty and keep guests happy



July 18, 2022

To boost brand loyalty and direct bookings, hotel brands encourage individual property teams to make sure guests are signing up for loyalty programs. But how does one do that?

From spreading the word in creative ways to letting guests know what they’re missing, there’s tons of options—here’s just a few:

1. Catch the guest before they arrive

The first (virtual) touchpoint hotel teams have with guests is through a confirmation email of their reservation at the property. This can be a great time to inform them of all necessary details—length of stay, location, parking information, check in and out times—but also to promote the loyalty program!

Try providing a specific link in the email that leads them right to a free sign-up, or mention specific perks of the program. Plus, if they sign up before they arrive, maybe this stay will include something extra.

2. Informing the guest at check-in

Check-in is a great time to connect with guests in-person and let them know what benefits they could be getting as a loyalty member! For instance, if members receive a free night every five nights booked, and the guest is reserved for five nights, let them know of this perk—it’s a no-brainer for them.

This is especially effective for repeat guests or for guests looking to access a benefit that’s only available for loyalty members. Have they been here before, and stayed enough nights to go up a level in the program? Let them know! Are they looking for free Wi-Fi? Send them a link to sign up for free and access this perk.

3. Hospitality guest messaging 

If a guest wants to bypass check-in or prefers contactless communication, tools like hospitality texting can help to share benefits of a hotel loyalty program and increase overall guest experience. Plus, hotel texting services provide a channel of communication for hotel teams that allows for more time to respond, increased efficiency, and less confrontation than in-person interactions.

With top hotel messaging solutions, teams can craft welcome messages that include amenity information, answers to common questions, and a sign-up link for the loyalty program. If guests have questions on the program or the perks that come with it, front desk teams can respond quickly and efficiently.

4. Amenity landing pages

If a guest needs to be a part of the loyalty program to access something—for example, free Wi-Fi—make it easy for them to find this out and sign up! 

An easy way to do this is to provide a link to a splash page where members can log into the Wi-Fi, and nonmembers are met with a pop-up prompt to sign up for the program to gain access. This is also a good way to track how many guests are signing up for the program on any given basis.

5. Promote benefits 

If guests don’t know the benefits of a loyalty program, they can’t sign up for it! Make sure the brand loyalty program isn’t hard to find out about: whether it be through social media, guest messaging, or signage throughout the hotel, spread the word.

By following just one or all of these approaches, hotels can boost their loyalty programs and increase bookings and overall guest satisfaction! Learn more about how hotel texting can help with loyalty or schedule a conversation with the Kipsu team today.

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