Rethinking Resident Feedback in Multifamily: Beyond Traditional Surveys

Let’s shape a future where resident feedback is not just heard but truly understood and valued.



January 16, 2024

The multifamily industry is at a crossroads, and it's time to reevaluate the conventional wisdom around resident feedback. As the dynamic landscape between residents and property managers continues to shift, the tried and tested methods of traditional surveys are becoming outdated, and the need for alternative forms of communication are necessary.  Let’s explore the transformative shift in how the multifamily industry approaches resident feedback.

Real-Time Dynamics 

One of the primary challenges with traditional surveys is their inherent time delay between data collection and analysis. Traditional surveys often suffer from a time delay between data collection and analysis. In our fast-paced world, real-time insights are critical. This delay can hinder property management's ability to address issues promptly. Modern property management is shifting towards instantaneous feedback mechanisms, including digital messaging, ensuring timely responses and a more agile approach to improving resident experiences.

Survey Fatigue

Let's face it – we're in an era of survey overload. Residents find themselves bombarded with feedback requests, leading to survey fatigue. As response rates decline, it's evident that traditional survey methods struggle to capture genuine sentiments. There's a need for a less intrusive, more engaging approach. It's time to acknowledge the fatigue and explore innovative ways to connect with residents without overwhelming them. There’s still a significant opportunity to collect the data and insights you want in a more organic way, without wearing out your residents. 

Personalized Connections

Building strong, personalized relationships with residents emerges as a key component of redefining the feedback process. This goes beyond the constraints of standardized surveys. Meaningful interactions and one-on-one engagements through mediums like text messaging provide property managers a deeper understanding of individual needs and preferences. This resident-centric approach fosters a sense of community and trust that traditional surveys often fail to achieve.

Advancements in Technology

The landscape of property management is being reshaped by rapid advancements in technology. Property managers now have access to sophisticated tools for data analytics, enabling them to track resident satisfaction, monitor property performance, and identify improvement areas more efficiently. Automated systems streamline these processes, making traditional surveys feel archaic in comparison.

Innovations in Predictive Analytics

Predictive analytics is transforming the game. By leveraging data analysis and machine learning, multifamily leaders can now predict resident needs and address potential issues before they escalate. This forward-looking approach replaces the reactive nature of traditional surveys, aligning seamlessly with the industry's evolving landscape. Predictive analytics allows property managers to be proactive, demonstrating a commitment to resident satisfaction that goes beyond mere responsiveness.

It's time for the multifamily industry to evolve in its approach to resident feedback. By embracing innovative, real-time, and personalized strategies, the industry can forge deeper connections with the diverse and dynamic communities we serve, while reducing resident turnover and increasing operational efficiency - two very important aspects to the bottom line. Let’s shape a future where resident feedback is not just heard but truly understood and valued.

Schedule a conversation.

Curious to learn more about Kipsu and digital messaging? Connect with a member of our team to get all of your questions answered.