5 Tactics to Drive Accor ALL Loyalty Sign-Ups

From spreading the word in creative ways to letting guests know what they’re missing, there are tons of options to increase Accor membership sign-ups.


Sonja Swanson


August 24, 2023

To boost Accor Live Limitless (ALL) Loyalty sign-ups and direct bookings through Accor’s app or website, hotel staff are encouraged to make sure guests are signing up for the membership. But how does one do that?

From spreading the word in creative ways to letting guests know what they’re missing, there are tons of options—here are just a few:

1. Catch the guest before they arrive

The first (virtual) touchpoint hotel teams have with guests is through a confirmation email of their reservation at the property. This can be a great time to inform them of all necessary details—length of stay, location, parking information, check-in and check-out times—but also to promote the loyalty program! Let your guests know that by downloading the Accor app, they are able to have contactless check-in and use their phone as a key.

Try providing a specific link in the email that leads them right to the ALL Loyalty program sign-up, or mention specific perks of the membership. Plus, if they sign up before arrival, this stay may include something extra!

2. Informing the guest at check-in

Check-in is a great time to connect with guests in person and let them know what benefits they could get as an ALL Loyalty member! For instance, if members receive exclusive room upgrades, let them know of this perk—it’s a no-brainer for them.

This is especially effective for repeat guests or for guests looking to access a benefit that’s only available for loyalty members. Have they been here before, and stayed enough nights to upgrade to the Silver Status in the program? Let them know! Are they looking for free Wi-Fi? Send them a link to sign up for free and access this perk.

3. Hospitality guest messaging 

If a guest wants to bypass check-in or prefers contactless communication, tools like hospitality texting can help to share the benefits of the ALL Loyalty program and increase the overall guest experience. Plus, hotel texting services provide a channel of communication for hotel teams that allows for more time to respond, increased efficiency, and less confrontation than in-person interactions.

With top hotel messaging solutions, teams can craft welcome messages that include amenity information, answers to common questions, and a sign-up link for the ALL membership. If guests have questions about the membership or the benefits that come with it, front desk teams can respond quickly and efficiently.

4. Amenity landing pages

If a guest needs to be a part of the ALL Loyalty program to access something—for example, free Wi-Fi—make it easy for them to find this out and sign up! 

An easy way to do this is to provide a link to a splash page where members can log into the Wi-Fi, and nonmembers are met with a pop-up prompt to sign up for the program to gain access. This is also a good way to track how many guests are signing up for the program on any given basis.

5. Promote benefits 

If guests don’t know the benefits of a membership, they can’t sign up for it! Make sure the loyalty program isn’t hard to find out about - whether it be through social media, guest messaging, or signage throughout the hotel, spread the word.

‍By following just one or all of these approaches, Accor can boost ALL Loyalty members, increase bookings, and overall guest satisfaction! Learn more about how hotel texting can help with loyalty or schedule a conversation with the Kipsu team today.

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Curious to learn more about Kipsu and digital messaging? Connect with a member of our team to get all of your questions answered.