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As we close in on the end of 2025, we can reflect on the growing and new preferences guests have in the full-service hospitality industry. Many travelers are already planning their 2026 vacations, so hotels should be ready to cater to the current trends. What are they looking for in their next vacation? What do they expect from their experience? What activities and amenities are they investing in? Here are five trends we anticipate for the next year.
Hoteliers know that reputation is everything. A strong reputation from positive reviews brings hotels guest loyalty and an increase in revenue. Adversely, even one negative review can bring a hotel increased costs to repair their reputation. How much does a negative review cost? It isn’t just a simple loss of a booking or a comped room; it can cost you much more.
One of the biggest challenges hotels face is employee retention. Not only does a heavy turnover negatively impact your service, team efficiency, and satisfaction scores, it negatively affects your revenue, too. This is why employee satisfaction is an imperative part of your bottom line. Hotels have been optimizing their tech resources as small yet effective tools to curb turnover.
April 11, 2022
The ultimate goal is for your guests to download and use the app. Tens of millions of dollars have been spent on developing brand apps. Today, guests can manage nearly every aspect of their stays from the palm of their hand. However, the adoption of branded apps continues to present a consistent challenge for hotel brands. Use guest messaging as a vehicle for app downloads and Marriott loyalty.
Texting is a popular messaging channel, but only in the U.S. Learn why hotels should be using other digital messaging channels in hospitality like WhatsApp to reach international guests, help bridge language barriers, and create a memorable experience.
March 7, 2022
Guest messaging in hospitality is on the rise, but there’s a lot to consider on the international scale. From regulatory compliance to 24-hour support, a lot of factors go into providing global messaging in hospitality.
February 22, 2022
To organize the biggest cost driver in the hospitality industry, many hotel teams are turning to guest messaging for more efficient housekeeping processes.
February 4, 2022
The hospitality industry was forever changed by COVID-19. Digital messaging is just one way it’s adapting to new technologies, rising customer expectations, and understaffed teams.
October 8, 2021
With more and more hotel options available, guests are turning to their peers for insights and recommendations. This makes understanding how review sites like TripAdvisor work even more critical so you can know how to stand out.
October 1, 2021
As the world returns to normalcy, guest messaging is one hospitality trend that guests have come to expect. Hotel brands are utilizing messaging as a powerful tool to drive loyalty, satisfaction, and brand app downloads.
September 24, 2021
Lean hotel teams and high demand in travel–that doesn't usually mix well. As we worked with thousands of hotels across the world of various sizes before, during, and after the pandemic, one thing became clear: guests still expect the same level of service.
Explore Minneapolis like a local! Kipsuvians' describe their top picks for art galleries, lakes, sporting events, and more.
May 17, 2019
Kipsu’s newest case study highlights its growing international presence and the specific impact guest messaging has made on hotels’ daily operations.
April 30, 2019
“Kipsu has enabled us to meet guests where they are and reach them through their preferred channels. Digital messaging ensures our teams capture feedback during the stay, before it reaches online outlets.” - Cyndi McDonald, Atrium’s VP of Brand Relations & Quality Assurance
March 27, 2019
...And How to Handle the Cons Like a Pro!
March 15, 2019
...And what can you do about them?
January 23, 2019