Resident Engagement

Why a bad experience can still lead to a great residence review

Research shows that when a problem is handled quickly and effectively, residents often walk away even more satisfied than if the issue had never occurred. This is known as the Service Recovery Paradox, and it offers a powerful opportunity for multifamily teams to strengthen relationships and build lasting loyalty.

Collect resident feedback before they hit online reviews

75% of renters check out a community’s online reviews before making contact. When it comes to your online reputation, a single negative review can steer potential renters away, leaving the managers at a disadvantage. Small things such as delays in communication can spiral into resentment, causing a dent in the property's reputation. What if we were able to address the concerns before they ever went public? Collecting proactive feedback allows your team to address issues before they escalate. 

People prefer people: why AI technology can’t replace the human connection in multifamily

Today’s tech-driven landscapes are full of companies promising a silver bullet solution when it comes to AI. However, although AI is continuously evolving, the service industry is constantly faced with how to balance this new technology with the ever-present need for a human connection.

Lucianne Colon

April 20, 2023

You Need Better Resident Retention. Here's 3 Ways To Make Them Stay.

Residential turnover rates sit at a whopping 40%, but they don’t have to.

Residential turnover rates are crazy high—but they don't have to be! Nobody wants to move. These 3 things will improve your renter retention.

Megan Gillett

December 5, 2022

From Stress to Success: How Digital Messaging Play a Role in a Hassle-Free Move In

How digital messaging can help relieve stress for new residents

Moving is one of life's most stressful events—make residents feel at ease by making move-in day pleasant with tools like digital messaging.

October 14, 2022

5 Ways To Personalize Digital Messaging for Multifamily Properties

Use digital messaging to connect with residents at your property.

Digital messaging is a great solution for connecting with residential communities. But with just about everything digital, it takes a bit extra to make messages feel personal. With these 5 tips, ensure that your residents know that they're dealing with a real person.

September 1, 2022

Why it's time to adopt a “best-of-breed” model in multifamily

How to accommodate for residents who are expecting more

As the rental industry becomes even more competitive and demanding, it may be time to adopt the “best-of-breed” model to connect with residents via resident texting and other digital messaging platforms. Not only does it provide a seamless communication line for residents and property managers, but it’s the way the people want.

August 25, 2022

4 Reasons Texting Is Key for Work From Home Residents

Why digital messaging is the best way to communicate with those who work from home

More residents in their apartment during hours that the unit would traditionally be empty has led to a new sensitivity around weekday noise and disruption. A robust digital guest engagement platform can ensure you are communicating in a way that is efficient for your team and convenient for your work-from-home residents.

August 1, 2022

Why a CRM isn’t enough when it comes to resident texting

Properties need more than simple CRM systems to boost the residence experience

While a CRM can send and receive text messages, it doesn't necessarily have all the capabilities needed for robust and rich resident engagement. Explore aspects of resident messaging that property managers should consider when evaluating systems and solutions.

July 26, 2022

Increase Resident Experience With These 5 Tips

Make residents feel at home and they'll be sure to stay

In the multifamily industry, resident experience is No. 1. Making sure this experience is top notch is at the forefront of increased renewal rates and lower turnover spend. These seemingly simple but impactful ways to make a property stand out are guaranteed to boost resident satisfaction and increase resident retention.

July 15, 2022

How a Simple Text Can Improve Google Reviews

Digital messaging helps properties get in touch with residents before they leave a bad (and public) review

While Google reviews are a great way to research properties and places to live, they're also a very public place where issues and concerns can live. Learn how resident messaging solutions can help properties resolve resident requests before they become a negative review.

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