Kipsu Is Off to the Races

All about our unique partnership with Byrd Racing



September 29, 2022

Part of the company culture at Kipsu is building deep relationships with partners across the hospitality, healthcare, and living environment industries. Kipsu is doing just that by being more than a valuable hotel texting service for Byrd Hotels.

Kipsu is sponsoring Byrd Racing, a national multi-discipline motorsports platform affiliate, and its primary driver Nathan Byrd. This enhanced partnership has allowed Kipsu a unique opportunity to connect with its many partners locally across the U.S. through special outreach events by tying into Byrd Racing’s national schedule.

Hotel texting to racing the track 

Byrd Hotels owns and operates multiple hotels in the Southwestern U.S. These properties have benefited from hotel messaging powered by Kipsu since 2021—in fact, driver Nathan Byrd has worked at the properties and is a trained Kipsu user!

“Using Kipsu as a front desk worker at our hotels was a very positive experience,” said Byrd.  Often, he used it to message guests who came into town for cancer treatment at the nearby Cancer Treatment Centers of America facility located near their Red Lion Inn & Suites Goodyear property. 

“Kipsu streamlined that whole process and made my life way easier, as well as the lives of our guests,” Byrd said. 

Nathan also used Kipsu at the Hampton Inn & Suites - Phoenix/Goodyear, following up with guests that had checked in to ensure their room was to their satisfaction. This gave guests a chance to let the team know how the room was, instead of having to take the time to follow-up with guests via phone call throughout the stay. 

“This was a big time-waster for us and our guests, and one of the biggest reasons why I love using Kipsu when I work at the hotels,” Byrd said.

Byrd Racing has a unique and rich history fielding over 22 entries in the Indianapolis 500 beginning in 1985.  It has created a unique multi-discipline racing platform that enables its drivers and partners to be known in the world of racing.  Recently, Nathan Byrd and his goal to drive in the Indianapolis 500 has been a focus for Byrd Racing.

Upon learning more about Byrd Hotels with Owner David Byrd, Kipsu’s CEO Chris Smith decided that Kipsu would be a great fit supporting the exciting journey to the Indy 500 Nathan embarked on after high school with its racing affiliate. 

"We're thrilled to support Nathan and Byrd Racing as they build a phenomenal track record and continue their journey to the Indy 500,” Smith said. “It's exciting to partner with an electric organization that brings us all across the country to watch races and meet with our partners."

From Arizona to Indy

Nathan Byrd's racing career is already turning heads early in his development. His unconventional path—which lives up to Byrd Racing’s slogan “Be Interesting Do Interesting”— has caught the attention of Speed Sport, one of the foremost motorsports publications in the country.  Recently, they partnered to produce a multi-part video docuseries aptly named The Byrd Academy, documenting this innovative journey.

Nathan is constantly traveling to different tracks, located in almost every part of the U.S., while competing in multiple series and numerous types of race cars.  Often you will find him racing multiple race cars on the same weekend while proudly flying the Kipsu banner!  

“The support and sponsorship of Kipsu means a lot to me,” Byrd said. “Personally, it makes me very happy to know that there’s a team of hard-working individuals who’ve built and continue to develop and maintain an awesome tool that nearly all businesses and organizations can benefit from who are also personally invested in me and my career.”

Most recently, he drove the NP01 Endurance Car: a NASA-commissioned Prototype race car offering the highest performance per dollar than any other race car in the world. In fact, the team brought home their first victory in the NP01 car during the WorldRacing League 8 hour endurance race at the Virginia International Raceway in September.

Other recent successes include a win at the legendary Watkins Glen International while driving a Porsche 991.2 GT3 Cup Car (pictured above) in the International GT racing series.

What’s next 

It’s been super busy for the Byrd racing team and it’s not about to be any less so! In early November, the Kipsu team and partners are attending the 2022 Austin SpeedTour at the famed Circuit of the Americas track located in Texas to cheer on driver extraordinaire Nathan Byrd!

Follow along on Kipsu’s social media (LinkedIn, Facebook, Twitter, and Instagram), or Byrd Racing (LinkedIn, Facebook, Twitter, Instagram, YouTube, and Speed Sport - Byrd Academy) for exciting racing updates and more.

To learn more about hospitality texting with Kipsu, schedule a conversation today.

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