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Reducing hotel costs can feel like a constant balancing act. Cut too much, and you compromise your service and guest experience. Cut too little, and your budget shrinks fast. But there’s good news - some of the biggest costs in hotel operations are preventable or manageable to reduce without sacrificing quality.
Travelers are showing a real appetite for replacing their prior processes with AI, but this appetite doesn’t necessarily translate across the planning spectrum. How far are travelers willing to automate their experience – and where does this appetite taper off?
Though the eccentric characters of the White Lotus franchise may suggest otherwise, wellness isn’t specifically concentrated on the white-sanded resorts and digital detox experiences of the world. While these luxurious, holistic experiences play a pivotal role in wellness tourism, there’s room within this space for all types of wellness-curious travelers, including primary, secondary, and even business travelers.
January 5, 2026
As international travel continues to increase, hotels can expect to see more guests from all over the world. This growing trend is a fun opportunity for travelers to explore a new country, and for you and your hotel team to connect with a wide range of people. It’s also an opportunity to improve your guest service to cater your international guests with respect and personalization. Here are three ways you can level-up their guest experience.
December 1, 2025
2026 is shaping up to demand hoteliers to refocus their operations in the new year. From a growing divide between the luxury and economy segments, to unprecedented decreases in international tourism to the United States, the state of the hospitality industry requires new and creative ways to meet the moment for travelers.
November 10, 2025
For many families, the holidays are a time for togetherness: Thanksgiving dinners around the table, Christmas mornings in matching pajamas, and New Year’s countdowns with loved ones. And for some families, these moments start with travel. This is a golden opportunity to create experiences that not only ease the stress of family travel, but also sprinkle in a little holiday magic. Here are 10 ways hotels can deliver festive, family-centered hospitality during the holiday travel season.
November 3, 2025
With the joy of the holidays comes a flurry of air travel and family trips across the country. In a competitive industry like hospitality, this is a great opportunity for the Marriott brand to step up their guest service and stand out from the rest. Good thing we made you a list of ways that hotel guest messaging can help with this busy season and spread some holiday cheer along the way!
October 27, 2025
Your hotel staff can prevent most negative reviews from happening with the right tools and tips. So, in honor of Spooky Season, let’s take a look at these five terrifying tales from guests and how you can avoid them.
September 8, 2025
As we close in on the end of 2025, we can reflect on the growing and new preferences guests have in the full-service hospitality industry. Many travelers are already planning their 2026 vacations, so hotels should be ready to cater to the current trends. What are they looking for in their next vacation? What do they expect from their experience? What activities and amenities are they investing in? Here are five trends we anticipate for the next year.
August 4, 2025
When guests choose a Marriott luxury or full-service hotel for their stay, they're not just looking for a comfortable room; they're seeking an unforgettable experience. One key element that can elevate their stay is the effective utilization of onsite amenities. From swimming pools and wellness spas to restaurants and cocktail bars, full-service hotels offer a variety of facilities that can enhance and elevate the overall guest experience. Let’s explore creative ways to help your guests make the most out of the onsite amenities you provide.
July 21, 2025
Whether it is offering a personalized service, providing the resources they look for, or finding their unique adventure, hoteliers can find at least one preference for each generation that will elevate their experience.
Using WhatsApp as a hospitality messaging solution is elevating an already luxury experience for guests at the Shangri-La Al Husn and Shangri-La Bar Al Jissah in Oman.
April 25, 2022
With travel numbers nearing pre-pandemic levels and high turnover in the industry, onboarding is as important—and potentially stressful—as ever. Good thing there are ways to outline a process and streamline it with tools like digital messaging platforms!
April 21, 2022
Digital messaging in hospitality can help bridge language gaps, increase efficiency for lean hotel teams, and create a more accessible channel for effective communication. Learn how to use WhatsApp to increase guest satisfaction at hotels worldwide.
April 18, 2022
The ultimate goal is for your guests to download and use the app. Tens of millions of dollars have been spent on developing brand apps. Today, guests can manage nearly every aspect of their stays from the palm of their hand. However, the adoption of branded apps continues to present a consistent challenge for hotel brands. Use guest messaging as a vehicle for app downloads and Marriott loyalty.
April 11, 2022
Texting is a popular messaging channel, but only in the U.S. Learn why hotels should be using other digital messaging channels in hospitality like WhatsApp to reach international guests, help bridge language barriers, and create a memorable experience.
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